TEARDOWN · FREE · 5 A WEEK

Send us your site and we will tell you what it is costing you

A teardown is a short recorded review of your website: what a stranger understands in the first eight seconds, where the argument breaks, and the three things we would change first. It is free, it takes us about forty minutes, and there is no pitch in it unless you ask for one.

Video coming

A five-minute teardown of a real site, out loud, so you can see exactly what you would be getting before you send yours.

WHAT YOU GET BACK

PartWhat it is

The five-second testWhat someone who has never heard of you understands, before they scroll

Where it breaksThe specific section where the argument stops working, and why

The three fixesRanked by what they are worth, not by how easy they are

What not to bother withThe things you are worrying about that are not costing you anything

THE HONEST CONSTRAINT

Five a week, because each one takes about forty minutes and one person does them. If the week is full you go on the list and we tell you when. We also will not publish yours or anyone else’s — a teardown belongs to whoever asked for it.

REQUEST ONE

OR SCORE IT YOURSELF

If you would rather not wait, the scorecard asks fifteen questions and gives you a score and the same three-fixes list instantly, with no email at all.