We help startups and tech companies turn good ideas into brands that win customers and funding.
BRAND SCORECARD · 5 MINUTES · FREE
Fifteen questions on whether your brand and website are doing the things that actually move deals — scored against criteria you can check yourself, not taste.
A number, not an opinion
You get a score out of 100 and a tier, worked out from weighted answers rather than from how a designer feels about your gradient.
The three things to fix first
Ranked by what each one costs you, spread across categories, and specific enough to act on without hiring anyone.
What your answers mean together
The combinations are where the insight is. Two mediocre answers in the same place tell you something neither does alone.
This assessment measures five things a stranger judges you on in the first eight seconds — clarity, contrast, credibility, conversion and consistency — and tells you which one is costing you the most right now.
I am Omar. I run Elevate Studio, a senior-led branding and product design studio working with AI startups and growing technology companies. Since 2024 we have worked with more than twenty companies — a brand sprint that took Downtown Group into the GCC and six figures of first-year revenue, identity work for partners who have since raised over $2M in pre-seed, and a repositioning after which one client raised $300K.
The questions below are the ones I ask on a first call, in the order I ask them. You are getting the diagnosis without the call, and without me in the room deciding what you should buy.
A published study by Adrian Krebs scored 1,590 Show HN launch pages with a headless browser against fourteen detectable design patterns — the same sans everywhere, the pill badge above the headline, the purple gradient, permanent dark mode. It found 22% carried four or more, and another 32% carried two or three.
That is the contrast half of this scorecard, and it is measurable rather than arguable. The other four categories come from the same place: things a buyer can check in seconds, which is exactly how long they give you. Our write-up of the study includes our own score against it.
Answer as the company looks today, not as you intend it to look. Nobody sees the result but you.