PROCESS
What actually happens, day by day
Every engagement is a fixed-scope sprint: scope and price agreed before day one, one senior designer on the work, progress every two days, and delivery on a date set at the start. A brand sprint runs 14 days, a web sprint 7, product design two to four weeks, and a UX audit five to seven.
BEFORE DAY ONE
A 15-minute call, then a one-page proposal, then a date.
The first call is fifteen minutes and is not a pitch. We look at what you have, ask what has to be true in ninety days, and tell you whether an engagement is worth doing at all — including when the answer is no, or not yet, or that a $1,500 audit will tell you more than a $5,000 sprint.
If it is worth doing, you get a proposal within a day. One page: scope, timeline, price, next step. Not a twelve-page deck about our philosophy.
WHY THE SCOPE IS FIXED
Fixed scope with a fixed price puts the delivery risk on us, where it belongs. It is also the only reason a two-week timeline is real: sprints do not break because design is slow, they break because new scope arrives in week two disguised as feedback. Anything new becomes an add-on with its own number, agreed before it starts.
THE BRAND SPRINT
Fourteen days, and you see real work on day six.
THE WEB SPRINT
Seven days, ending with a live site rather than a file.
The designer builds it, so there is no separate development phase and nothing is lost in a handoff.
WHILE IT RUNS
Progress every two days, replies within four business hours.
The asynchronous default is deliberate. Weekly status calls exist to reassure people who cannot see the work, and you can see the work.
WHAT YOU OWN
Everything, including the ability to stop working with us.
Source files and full rights transfer at the end. Guidelines are written for your next designer, developer or agency to work from, not as a document that only makes sense to the person who made it. If your team can use the brand without calling us, the handoff worked.
QUESTIONS
How many revision rounds do we get?
There is no round count. Scope is fixed instead, which is the honest version of the same idea — you give feedback until the work is right within the agreed scope. What is not included is new scope arriving as feedback, which is where round limits usually come from.
What do you need from us?
One decision-maker who can give feedback within a day, whatever brand or product material already exists, and access to someone who talks to your customers. That is genuinely it. You do not need to describe what you want visually.
What happens if we miss a feedback window?
The delivery date moves by the same amount, and we tell you immediately rather than at the end. A fixed timeline is a commitment on both sides; most sprints that slip, slip on feedback.
How do we receive the work?
Figma links and a Notion page, not a zip of raw files. Source files and full rights are yours at the end. Guidelines are written for someone else to work from, so you are not dependent on us to use your own brand.
What if we want to keep working with you after?
New scope becomes a new sprint or an add-on, quoted up front. There is no retainer by default. Plenty of clients do one sprint and never come back, which is a fine outcome and the model working as intended.